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Do your greatest good.

Welcome to The Greatest Good where we’re building the ultimate shopping platform for sustainable and ethical brands and products.

Why do we do it? Because we think it should be easy to shop brands that have a positive impact on people and the planet. This means sustainable brands that never put profit over environmental impact and are 100% committed to reducing carbon emissions and waste. It also means ethical brands that treat all workers across their supply chain with dignity, respect and fairness.

Shopping sustainable and ethical brands is one more way to do some good in the world, and that’s what we’re here for…to help you do your greatest good!

Why does it matter?

45.8 million people, including children, are trapped in slavery and forced labor, with a majority in cotton and garment producing countries like China, India, Pakistan, Bangladesh and Uzbekistan.

Source: Global Slavery Index

Ethical brands like PACT never partner with factories that employ child and slave labor. In fact, PACT only works with Fair Trade Certified factories in countries like India ensuring that workers are paid fair wages and have safe working conditions.

Image Credit: PACT

This may contain an affiliate link.

“The fashion industry’s greenhouse gas emissions are on track to surge more than 50% by 2030.”

Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017)

Sustainable brands are wholly committed to reversing climate change. Nobody Denim, for example, has a Certified Carbon Positive Denim Collection. Their organic cotton supplier uses solar and renewable energy and regenerative farming practices.

Image Credit: Nobody Denim

This may contain an affiliate link.

The fashion industry employs around 75 million factory workers globally. Only about 2% of these workers earn a living wage.

Source and Image Credit: The True Cost

Ethical brands pay fair and living wages. Women’s brand ABLE even publishes all of their wages, from the lowest to the highest, as a way of encouraging more brands to be transparent and accountable to ending poverty in the fashion industry.

Image Credit: ABLE

This may contain an affiliate link.

Conventional cotton often used to make our clothes uses up to 91% more water than organic cotton, is grown with toxic pesticides and fertilizers and destroys soil quality and biodiversity.

Source: World Wildlife Fund

Organic cotton uses less water and energy and is free from harsh chemicals. Organic brand Christy Dawn pours their love into their regenerative Farm-to-Closet initiative which pays fair wages to organic cotton farmers.

Image Credit: Christy Dawn

This may contain an affiliate link.

The fashion sector’s unsustainable patterns of consumption and production are contributing directly and significantly to the triple planetary crisis of climate change, nature and biodiversity loss, and pollution and waste.

Source: United Nations Environment Programme

Sustainable brands never prioritize profit over the planet. Tentree, for example, goes beyond sustainable production by partnering with Eden Reforestation Projects to employ workers to plant trees in some of the world’s most impoverished places.

Image Credit: tentree

This may contain an affiliate link.

Washing our synthetic clothing accounts for 35% of all microplastics in the ocean.

Source: De Falco, F., Di Pace, E., Cocca, M. et al. The contribution of washing processes of synthetic clothes to microplastic pollution. Sci Rep 9, 6633 (2019)

Sustainable brand 4Ocean hires full-time captains and crews to recover plastic waste directly from the open ocean and environments where plastic is at high risk of entering the ocean and uses it to create amazing products.

Image Credit: 4Ocean

This may contain an affiliate link.

It’s a tragic truth that more than 3 million children die from hunger every year. And between conflict, climate change and the COVID-19 pandemic, the number of hungry children is on the rise.

Source: World Food Programme

Working with partners like the World Food Programme, ethical brand FEED Projects has provided over 126 million school meals to children in over 20 countries. That translates to over $14 million in support.

Image Credit: World Food Programme

This may contain an affiliate link.

Hundreds of thousands of tons of the wood pulp used to make the most unsustainable U.S. [toilet paper] brands come from the Canadian boreal, the largest intact forest that stores more carbon per acre than any other forest biome on earth.

Source: National Resources Defense Council

Cloud Paper is a sustainable brand that sources bamboo from responsibly-managed forests in regions where it grows natively and is certified by the Forest Stewardship Council.

Image Credit: Cloud Paper

This may contain an affiliate link.

Garment workers in Ethiopia for brands like H&M, Gap, PVH are the lowest paid, earning an average of $26 USD per month. Ethiopia’s monthly living wage is about $110 USD.

Source: Report by New York University Stern Center for Business and Human Rights

SOKO is an ethical jewelry brand built to connect artisans in Kenya with a global market. As a certified B Corp , they reduce inequality and poverty through the creation of quality jobs with dignity and purpose.

Image Credit: SOKO

This may contain an affiliate link.

Synthetic material production like polyester, nylon and rayon requires an estimated 342 million barrels of crude oil every year.

Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017)

Girlfriend Collective upcycles post-consumer plastic into a more environmentally-friendly synthetic fabric that is then cut and sewn at a factory in Hanoi that guarantees fair wages.

Image Credit: Girlfriend Collective

This may contain an affiliate link.

45.8 million people, including children, are trapped in slavery and forced labor, with a majority in cotton and garment producing countries like China, India, Pakistan, Bangladesh and Uzbekistan.

Source: Global Slavery Index

Ethical brands like PACT never partner with factories that employ child and slave labor. In fact, PACT only works with Fair Trade Certified factories in countries like India ensuring that workers are paid fair wages and have safe working conditions.

Image Credit: PACT

This may contain an affiliate link.

“The fashion industry’s greenhouse gas emissions are on track to surge more than 50% by 2030.”

Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017)

Sustainable brands are wholly committed to reversing climate change. Nobody Denim, for example, has a Certified Carbon Positive Denim Collection. Their organic cotton supplier uses solar and renewable energy and regenerative farming practices.

Image Credit: Nobody Denim

This may contain an affiliate link.

The fashion industry employs around 75 million factory workers globally. Only about 2% of these workers earn a living wage.

Source and Image Credit: The True Cost

Ethical brands pay fair and living wages. Women’s brand ABLE even publishes all of their wages, from the lowest to the highest, as a way of encouraging more brands to be transparent and accountable to ending poverty in the fashion industry.

Image Credit: ABLE

This may contain an affiliate link.

Conventional cotton often used to make our clothes uses up to 91% more water than organic cotton, is grown with toxic pesticides and fertilizers and destroys soil quality and biodiversity.

Source: World Wildlife Fund

Organic cotton uses less water and energy and is free from harsh chemicals. Organic brand Christy Dawn pours their love into their regenerative Farm-to-Closet initiative which pays fair wages to organic cotton farmers.

Image Credit: Christy Dawn

This may contain an affiliate link.

The fashion sector’s unsustainable patterns of consumption and production are contributing directly and significantly to the triple planetary crisis of climate change, nature and biodiversity loss and pollution and waste.

Source: United Nations Environment Programme

Sustainable brands never prioritize profit over the planet. Tentree, for example, goes beyond sustainable production by partnering with Eden Reforestation Projects to employ workers to plant trees in some of the world’s most impoverished places.

Image Credit: tentree

This may contain an affiliate link.

Washing our synthetic clothing accounts for 35% of all microplastics in the ocean.

Source: De Falco, F., Di Pace, E., Cocca, M. et al. The contribution of washing processes of synthetic clothes to microplastic pollution. Sci Rep 9, 6633 (2019)

Sustainable brand 4Ocean hires full-time captains and crews to recover plastic waste directly from the open ocean and environments where plastic is at high risk of entering the ocean and uses it to create amazing products.

Image Credit: 4Ocean

This may contain an affiliate link.

It’s a tragic truth that more than 3 million children die from hunger every year. And between conflict, climate change and pandemics, the number of hungry children is on the rise.

Source: World Food Programme

Working with partners like the World Food Programme, ethical brand FEED Projects has provided over 126 million school meals to children in over 20 countries. That translates to over $14 million in support.

Image Credit: World Food Programme

This may contain an affiliate link.

Hundreds of thousands of tons of the wood pulp used to make the most unsustainable U.S. [toilet paper] brands come from the Canadian boreal, the largest intact forest that stores more carbon per acre than any other forest biome on earth.

Source: National Resources Defense Council

Cloud Paper is a sustainable brand that sources bamboo from responsibly-managed forests in regions where it grows natively and is certified by the Forest Stewardship Council.

Image Credit: Cloud Paper

This may contain an affiliate link.

Garment workers in Ethiopia for brands like H&M, Gap, PVH are the lowest paid, earning an average of $26 USD per month. Ethiopia’s monthly living wage is about $110 USD.

Source: Report by New York University Stern Center for Business and Human Rights

SOKO is an ethical jewelry brand built to connect artisans in Kenya with a global market. As a certified B Corp , they reduce inequality and poverty through the creation of quality jobs with dignity and purpose.

Image Credit: SOKO

This may contain an affiliate link.

Synthetic material production like polyester, nylon and rayon requires an estimated 342 million barrels of crude oil every year.

Source: Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017)

Girlfriend Collective upcycles post-consumer plastic into a more environmentally-friendly synthetic fabric that is then cut and sewn at a factory in Hanoi that guarantees fair wages.

Image Credit: Girlfriend Collective

This may contain an affiliate link.

How do I shop The Greatest Good?


Whether you want to swap out your single-use paper towels for reusables, gift something artisan-made instead of sweatshop produced or build a wardrobe that is good for people and the planet, we’re here to help.


Of course, you can search by product category, including women, men, baby and kids, women’s extended size, bags, shoes, home decor, household supplies and more.


To make the sustainable and ethical shopping choices that matter most to you, be sure to use the impact filter. For example, are you going zero waste or plastic free? Use the impact filter to discover zero waste and plastic free products and brands. Do you live a vegan or plant-based lifestyle? We have filters for that! Do you care most about climate change, fair wages or gender equality? You’ll find these impact filters too, as well as filters for third party certifications (such as Climate Neutral Certified and Cruelty Free) and impact by region. And because we are a global platform, we make it easy for you to filter by shipping destination so that you only see the products and brands that ship to the country where you live.


With all of these filters, we make it easy to customize your shopping experience so you can do your greatest good with every purchase. For even more ease, sign up for an account and save all your favorite products and brands!

Cofounders

Deven Nelson

Maithreyi Ramdas
Rania Batrice

Core Values

Cultivate

Gathering and sharing information and resources with intention and integrity.

Inspire

Sparking interest, willingness and action to do better on behalf of people and the planet.

Connect

Generating engagement rooted in community and reciprocity.

Involve

Bringing together people and ideas with understanding and respect.

Change

Creating opportunities for growth and positive transformation.

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