Brand Directory

The Greatest Good’s sustainable and ethical brand directory makes it easy to shop brands that have a positive impact on people and the planet. Every listing has a detailed brand description. Read further to discover a brand’s sustainable and ethical certifications, and just filter by positive impact and certification to find brands that most align with you and your values. We fully vet and verify every brand to ensure it follows sustainable and ethical practices so you can shop with confidence. Click here to read about our 4-Step Process.

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How is it good for people & the planet?

100% Vegan & Cruelty Free

Non-Toxic & Sustainably Made

Carbon Neutral

Description

Earth Harbor Naturals is a woman-owned company that makes glowing skincare products from ocean and earth. Ingredients are certified organic....
See All Earth Harbor Naturals is a woman-owned company that makes glowing skincare products from ocean and earth. Ingredients are certified organic. Non-toxic. Certified cruelty-free and vegan. Ethically traded. Clinically proven. Products are made in small batches in a solar-powered studio. The whole process is zero waste using Terracycle. Earth Harbor Naturals is carbon neutral and uses 100% recyclable/reusable, plastic-negative packaging with reclaimed ocean plastic.

How is it good for people & the planet?

100% Vegan & Cruelty Free

Produced in Small Batches

Woman-Owned

Description

EcoRoots is a women-owned brand that makes low-waste products from beauty to health to household. Everything is vegan. 100% natural. Made in...
See All EcoRoots is a women-owned brand that makes low-waste products from beauty to health to household. Everything is vegan. 100% natural. Made in small batches. Products are free from microplastics and parabens. No animal testing. Packaging is 100% recyclable.

How is it good for people & the planet?

100% Plastic Free & Sustainable

Made with Ethically & Fairly Sourced Materials

EKOS Verified Climate Positive

Description

Ethique is a woman owned label that makes plastic free haircare, skincare, home essentials and pet goods. Did you know that 80 billion plast...
See All Ethique is a woman owned label that makes plastic free haircare, skincare, home essentials and pet goods. Did you know that 80 billion plastic shampoo and conditioner bottles are thrown out globally each year. And did you know that one shampoo bar has a mere 8% of the carbon footprint of the equivalent liquid product? Ethique's ingredients are vegan and cruelty free. Palm oil free. Ethically and fairly sourced. They pay a living wage. Donate 2% of sales to charity. And are carbon positive, offsetting 120% of carbon emissions.

How is it good for people & the planet?

Made with Vegan & Organic Ingredients

Non-Toxic & Eco-Friendly Materials

Ethically & Sustainably Sourced

Description

J&L Naturals makes personal care essentials that are 100% vegan, gluten free and preservative free. You'll never find sneaky chemicals or to...
See All J&L Naturals makes personal care essentials that are 100% vegan, gluten free and preservative free. You'll never find sneaky chemicals or toxic ingredients that could harm you or the planet. Ingredients are ethically and sustainably sourced and screened for their highest quality and efficacy. When it comes to sustainability, little things matter. They use grease-proof glassine liners (much more eco-friendly than wax) and uncoated labels (they may get a little dirty, but biodegrade much easier). Everything is made in-house. They love to recycle used containers into new products. Plus, you get a $10 digital gift card every time you recycle with them!

How is it good for people & the planet?

Made with Plant Based Ingredients

Non-Toxic & Zero Waste

Woman & BIPOC-Owned

Description

Kiyani's founder Miranda Mullett is a Native American entrepreneur inspired by her traditional Navajo upbringing and grandmothers' wisdom to...
See All Kiyani's founder Miranda Mullett is a Native American entrepreneur inspired by her traditional Navajo upbringing and grandmothers' wisdom to live harmoniously with nature. Biodegradable soaps are plant based, non-toxic, low waste and nearly free of single-use plastics. Holistic ingredients include eucalyptus to soothe, tea plant to relax the mind and wild mint to revitalize the spirit. Kiyani's formulas are concentrated. Just add water! Recyclable aluminum refills and glass dispensers elevate your bath decor.