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Brand Directory

The Greatest Good’s sustainable and ethical brand directory makes it easy to shop brands that have a positive impact on people and the planet. Every listing has a detailed brand description. Read further to discover a brand’s sustainable and ethical certifications, and just filter by positive impact and certification to find brands that most align with you and your values. We fully vet and verify every brand to ensure it follows sustainable and ethical practices so you can shop with confidence. Click here to read about our 4-Step Process.

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2 Brands

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Icebreaker

How is it good for people & planet?

Made with Natural & Sustainable Materials

Supports Regenerative Agriculture

Responsibly & Transparently Sourced

Description

Icebreaker is an outdoor apparel company that thinks it's crazy to go into nature wearing plastic (AKA synthetic technical fibers). Speciali...
Read More Icebreaker is an outdoor apparel company that thinks it's crazy to go into nature wearing plastic (AKA synthetic technical fibers). Specializing in merino wool, they were one of the first brands to disrupt the outdoor gear industry that is totally dependent on petro-chemicals. Alternatively, merino wool is lightweight, soft, itch-free, resistant to odors and environmentally friendly. Icebreaker works with sustainable farmers and audits their entire supply chain and factories to ensure they are planet and people positive. Overall, the company is 96.14% plastic-free and is aiming for 100%. And for more lofty goals, 100% of their wool will be sourced from growers using regenerative practices by 2028.

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prAna

How is it good for people & planet?

Made with Organic, Recycled & Sustainable Materials

Promotes Fair Wages & Ethical Employment

100% Plastic Free Packaging

Description

prAna is a lifestyle brand that makes SoCal inspired activewear and outdoor-friendly clothing for men and women. Beaver and Pam Theodosakis ...
Read More prAna is a lifestyle brand that makes SoCal inspired activewear and outdoor-friendly clothing for men and women. Beaver and Pam Theodosakis launched prAna from their own garage, making the clothing (and even the recycled paper tags) themselves. They were the very first North American clothing company to introduce Fair Trade certified clothing. And the list goes on: they are a Fair Labor Association accredited brand; they operate Fair Trade certified factories; they are a founding member of the OIA Climate Action Corps; they are a bluesign partner; and they are a member of the Chetna Coalition, a cooperative organization that builds a value chain for 10,000 organic cotton farmers. prAna uses proceeds to support the 5 Gyres Institute, Canopy, The Conservation Alliance and Outdoor Outreach.

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