The Greatest Good

Brand Directory

The Greatest Good’s sustainable and ethical brand directory makes it easy to shop brands that have a positive impact on people and the planet. Every listing has a detailed brand description. Read further to discover a brand’s sustainable and ethical certifications, and just filter by positive impact and certification to find brands that most align with you and your values. We fully vet and verify every brand to ensure it follows sustainable and ethical practices so you can shop with confidence. Click here to read about our 4-Step Process.

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Supports a Non-Toxic LifestyleX Global Recycled StandardX Remove All Filters

Ninety Percent

How is it good for people & the planet?

Made with Organic, Sustainable & Vegan Materials

Ethically & Transparently Sourced

Shares 90% of Profits with Workers and Charity

Description

Ninety Percent was founded on a revolutionary spirit of care. They share 90% of profits with their workers and charitable causes that care f...
See All Ninety Percent was founded on a revolutionary spirit of care. They share 90% of profits with their workers and charitable causes that care for people and the planet. Only the remaining 10% of profits go to shareholder. The five causes they support are Big Life, WildAid, BRAC, Children's Hope and War Child UK. All of their products are vegan. They use natural, renewable and certified organic materials, including GOTS certified organic cotton, linen, hemp, recycled cotton yarn, sustainably sourced cellulose from Lenzing, Modal and Tencel. They also prioritize fair work environments, garment longevity, transparency and traceability, animal welfare and water stewardship.

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